The WEB has become the primary user interface mechanism for both infrastructure and applications. This edition of the conference will address Web 2.0 workplace technologies and their business implications and will focus on the next generation of web technologies, methodologies, vendors, and culture and also on social networking, blogs, wikis and Open APIs and their place in the enterprise, popular technologies and those shaping the future direction of the web.Web 2.0 has changed the rules for doing business on the web and has created whole new markets. Learn how you can leverage Web 2.0 technologies to gain competitive advantages, find customers, and discover new business opportunities.

Key Highlights & Learning:

Learn from Thought Leaders and industry experts; connect with the companies changing the rules of the game, and those redefining the future:

• What is Web 2.0 Trends in Web Innovation & How to take advantage of the emerging Web trends
• Web 2.0 workplace technologies, such as AJAX, RIA, and Rails; and their business implications and how to leverage the associated technologies?
• Changing business models to take advantage of the web Measuring ROI on new web technologies
• What strategies to adopt for Web services, SOA, SOBA's and SaaS? What are the business implications of the new Web technologies and business models?
• What's the current and future impact of social networking on the enterprise?
• How to make the case and measure the ROI of new Web technologies
• Which Web technology products and vendors to choose?