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Case Study : Sales Force Automation System : Development, Rollout and Change Management

As defined in Wikipedia: Sales force management systems are information systems used in marketing and management that automate some sales and sales force management functions. They are frequently combined with a marketing information system, in which case they are often called customer relationship management systems.

 

$ 60 billion software problem

Source: Carnegie Mellon's Student Newspaper

Software assurance is a lucrative field, considering that every year bugs in computer software cause $60 billion in damages worldwide, according to Bill Scherlis, professor of computer science and director of Carnegie Mellon’s Institute for Software Research.

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