According to a new survey by mobile advertising network Greystripe, mothers with iPhones regularly let their children use their phones, download games specifically for their children and often use their phones at grocery stores to compare prices and check their grocery lists.Not too long ago, mothers were still considered to be a hard group to reach through mobile applications because they tend to be late adopters. The iPhone's mainstream success has changed this, however, and iPhone moms have now become a desirable target demographic for marketers.

India is a land of varying culture and rich heritage and festivals in India uphold the religious zeal of the people. Navratri is one of the most important festivals of India having immense religious significance. The term "Navaratri" means nine nights ("Nava" meaning Nine and "Ratri" meaning night).