Tips to beat SEO Spam

Search engine spam is a method
that is used to manipulate the web page to get an artificial boost regarding
search engine rankings. It is replicating the same message so that viewers are
forced to see them. There are certain guidelines provided by major search
engines as to what a webmaster should keep in mind while designing the web
page. Spam is generally the technique used by the site owners to deceive the
search engine spiders.

Be acquainted with the most common types of spam:

Doorway pages:

Doorway pages, also known as
portal pages, gateway pages, entry page etc. are generally pages that can be
easily identified.  Their main purpose is
to drive traffic to a site. They are like full screen banners which the viewers
are forced to see. They reduce the quality of the search engine result and are
irritating to their users.

Mirror sites:

Mirror sites are the replication
of another internet site that uses different keywords. They are used to provide
the same information or preserve historic content and allow faster downloads.
Search engines tend to avoid duplicate content in their result pages because
this increases the number of listings and lessen the worth of a result page.

Hidden text:

Hidden text also known as search
spam, are generally readable to search engine spiders but they are invisible to
visitors. It is just like dropping a letter written in white in a white
background. It is invisible to human eye but easily identifiable by spiders. Hidden
text is a variation of the keyword that are attractive to spiders but not to
human beings.

Search engines scan the pages for
unique materials. If the header of the page is not relevant to the body of the
page then it would be difficult to get a good ranking. Search engines detect a
page when multiple keywords are placed on a page. They are just used to confuse
the spam filters. Research shows unwanted e-mail accounts nearly half of the
messages received.

 What can you do to prevent unwanted
messages from coming to your address?

• Avoid having your e-mail address on the net. You can
  use form emails to hide your address or programs to encode your email.
• Install a spam blocking software. They are programs
  that will help you to block certain unwanted mails which you have to set
  up manually.
• A multiple e-mail address approach can be used to
  avoid spam. It is just like keeping your personal e-mail id and your
  business id separate.
• Avoid attachment from unknown people. Spam generally has
  attachments that may contain viruses. Personal e-mail id is more open for
  spammers and so you should not open attachments from unknown persons. Look
  for services that can filter the mails coming in your account.
• Use e-mail services that have bulk mailer baskets so
  that you can pile the unwanted mails there.

Summary:

Fighting spam altogether is not
an easy task. But if everyone takes the preventive measures, then spammers will
soon realize that their useless mails are no longer attractive to the viewers.
So, let us fight spam together and make the internet user friendly for
everyone.

<strong>Resources:</strong>

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