e-commerce

Average e-commerce spend for Indians at $2,066: St...

The Indian internet user spent $2,066 on an average during the last 12 months buying goods and services on the Net, according to a six-nation study done by payment solutions player Visa. The study, which captured e-commerce usage for the 12-month period ended June 2009, saw Asia-Pacific customers spend close to $2,526.

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Facebook, Twitter and Social Media Marketing

Facebook and Twitter see the highest adoption rate in social media marketing while customer reviews rank No. 1 for increasing sales and customer engagement, according to a study released Wednesday.Retailers are revving up their social media marketing efforts as the past six months show aggressive adoption of the emerging trend with Facebook and Twitter leading the way, according to the report, "Community and Social Media Study," conducted by the e-commerce consulting firm the e-tailing group and online customer review firm PowerReviews.

Eying Amazon, Wal-Mart Expands E-Commerce

The nation's larger retailer opened up its e-commerce Web site with the launch of Wal-Mart Stores' Walmart Marketplace, a new program that allows third-party sellers to offer additional products to online customers.Walmart.com's (NYSE: WMT) new e-commerce service means nearly 1 million new items have been added to its inventory in categories including home, baby, apparel, toys and sporting goods and memorabilia, according to the company.

eBay Opens App Store, Pitches Developers on Mercha...

The third-party apps offered through the store are aimed at eBay sellers, and provide tools for them to manage and streamline their online businesses. The apps run on eBay's Selling Manager and Selling Manager Pro services. eBay first opened the platform to developers several months ago, shifting it from a console to manage listings to an open platform on which third-party developers can create and sell applications for sellers' my.ebay.com pages.

eBay, GM to Launch Site for New Cars

eBay (NASDAQ: EBAY), which has long showcased cars and trucks for purchase on the Motors section of its site, said the new tie-in with GM will bring about 20,000 models onto its platform. The cars will be available for purchase as is, through eBay's "Buy It Now" feature, or the new "Best Offer" option, which invites shoppers to name their price and start the negotiating process with the dealer.

Cloud Computing: Amazon's Cloudy Future

As an e-commerce organization that had to prepare for seasonal traffic spikes, Amazon.com was uniquely positioned to take advantage of the cloud computing movement. “They kind of backed into being a cloud provider,” said Jeffrey Breen, CTO, Yankee Group. “They had all of this excess capacity because of their core business: e-commerce.”

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Amazon Q2: Still King of the E-Commerce Jungle?

Looking at the numbers, analysts polled by Thomson Reuters, are expecting Amazon (NASDAQ: AMZN) to report second-quarter earnings of 31 cents per share on $4.68 billion in revenue, on average. Today's earnings report comes as Amazon continues to extend its reach well beyond its core e-commerce business. It leads in the burgeoning e-reader market after the launch of its Kindle 2 and large-screen DX model, earning a reputation for innovation in the sector.

Tips for technology marketers to Develop Email Mar...

Email marketing and loyalty programs in the software industry are helping to meet constantly evolving new customers and their expectations, sharpen their competitive edge and generate repeat business. If you are a technology marketer, you can use the following simple yet powerful tips to hone your email marketing skills:

Use the Brand Name in the from line

Affiliate Based Multi-Level Marketing System

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Success factors in e-commerce

Success factors in e-commerce

Technical and organizational aspects
In many cases, an e-commerce company will survive not only based on its product, but by having a competent management team, good post-sales services, well-organized business structure, network infrastructure and a secured, well-designed website. Such factors include:

Sufficient work done in market research and analysis. E-commerce is not exempt from good business planning and the fundamental laws of supply and demand. Business failure is as much a reality in e-commerce as in any other form of business.

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