Sanjay Nannaparaju

Avatar Meher Baba's message to the Youth of Vasudhaiva Kutubam (One World)

Bad habits gather by unseen degrees Like streams run to rivers and rivers run to seas.

BUILDING WORKPLACE IDENTITY FOR ORGANIZATIONAL EFFECTIVENESS

Businesses initially spend a lot on getting visibility. This is usually called branding. Different approaches are adhered with, to achieve brand presence in the market. If SMEs resort to Direct marketing, the corporate trigger off by large-scale advertisements. Approaches are different, but the objective is the same - build a stable and strong brand in the market.

I feel elated to share with you an exciting news of my tryst with successful SEO writing.

Within 5 days sharp, I have been able to place a specific web page of my website, on TOP 3 position at Google.

Web is altogether a different medium. The global web content reader has specific expectations of every website. Writers evolving from press/print and taking up web content writing in the later part of their writing careers need to understand of what really constitutes web content writing. This equally applies to youngster and newcomers writing online for the first time.

First and foremost, a web reader reads the digital pages more slowly than the paper ones, which means the reader reads less online than he does in print. Second, when the web reader visits a website or does web search, he looks for specific information. Easy navigation and clear site-map makes a big difference in meeting the web reader's expectations, and resulting in either requesting for information or making a purchase decision.

All web content writers must and should ensure that they keep in mind the 3S, when they develop the content.

SCANNABLE CONTENT:
Web content readers scan the text for specifics. Rarely the web reader is interested in reading large chunks of running texts. So the web content writers should evolve scannable content that includes,

- Pointed Headlines
- Expressive Subheads that keep readers moving through them.
- Bullet points
- Numbered lists
- FAQs
- Highlights points in bold/italic
- Matching font colour
- Recognizable icons

SHORTENED CONTENT:

Web content readers scan the text for specifics. So a web content writer should put the paragraphs brief, not exceeding 5-6 lines. Web content writers should strategically employ the "eye-catcher" technique, with key words/points highlighted in bold.

Research has proved that web content is most effectively read when it is 50 percent of its counterpart in print. For doing this a web content writer should be a ruthless editor.

SEGMENTED CONTENT & SITE MAP:

A web content reader knows what he wants. A clever reader visits a particular website and goes to the site map to find what he needs. So, what is expected of a web content writer is to create provision for the site-map page, which is clearly drawn and well presented after detailed deliberations.

Becoming a successful content writer is not something impossible. What is needful is the right focus and approach. By putting oneself in the shoes of a web content reader and then presenting the content the way the web content reader will read it, actually makes a big difference in the way content is written for the web, and the way it is read.

http://www.contentwriterhyderabad.com

Company: Content Writer Hyderabad

Website:

http://www.contentwriterhyderabad.com

I am Sanjay Nannaparaju, Web Content Writer & SEO Writer based at Hyderabad, INDIA. I wish all my fellow web content writers A Happy New Year 2008.

Now, I am in the process of launching CONTENT WRITER HUB India [CWHI pronounced as WHY] for Web Content Writers from all over INDIA. And I request all my fellow Web Content Writers to Register themselves, by sending across their CVs and Portfolios.

BENEFITS of Registering:

1. Registration is for FREE
2. Membership is open to everyone interested in online writing
3. Hassle free attachment to IT projects [Content only]
4. Commission free handling of IT projects
5. Exchange of technology help and gainful inputs
6. Annual get-togethers at Metros [Hyd, Bnglr, Cheni, Del, Kol, Mum]
7. FREE Newsletter for member writers
8. FREE online classes for member writers
9. FREE technology enrichment programs

Organizational rules

1. Photo ID Card issued by CWHI
2. Membership restricted to individual Indian citizens only
3. Members not to deal directly with the clients, final responsibility with CWHI only
4. For convenience of accounts, all checks/payment will be made to member writers by Content Writer Hyderabad only

In the wake of globalization, and increasing demand for original and affordable content support by corporate/industry in India, and to bring about established standards of professional work culture in the way content support services are provided in India, there has been a long felt need for organizing content writers under one hub.

Content Writers in India, as of now are a nomadic lot with no uniformity in work patterns, work payments, work standards or work quality assessments. The IT industry which has seen a multi-million dollar boom has been rather experimenting the hard way, hiring and firing the under-qualified or over-qualified in the course of prestigious outsourced projects. In one sentence - getting a good writer in India that matches and fulfils the project expectations is as difficult as searching for a lost needle in the midst of Sahara desert. The time and resources that a IT corporate spends in searching for a matching writer are enormous and immense.

Well with CWHI in place, the industry/corporate requirements for matching content writers is to be duly met, and this explains why CWHI.

Kindly send across your CVs & Portfolios to make CWHI a success.

Sanjay Nannaparaju

http://www.contentwriterhyderabad.com

Recent online research studies have noted that the key-words are the key to put your website in TOP 10 of popular search engines. It is a validated fact that, customers use appropriate product/service related key words to find the needful products and services online.

Question yourself, when an Indian or a foreigner visiting Delhi as a tourist, what key words will be type at Internet search, to get the needful information. If you are running a Delhi-based tourist agency, with a website of your own, how do you position yourself through your website, before this tourist, and offer the needful information.

The strategy before launching a website is to work backwards, starting with a set of key words that immediately reflect what you offer, may it be a service or product, or even both. For evolving these key-words you must have a detailed understanding of your customer's profile, and their expectations in terms of products and services.

What is expected of every product or service provider is to have a detailed understanding of quality standards of market-specific and region-specific customers. For the key-words of products and services that carry with them the nation and region name tags are most successful, and offer an immediate avenue for businesses to happen, and deals to strike.

Well, by availing a professional's expertise in researching the right key words, that will later spice the content of your website, is a mark of guarantee of your website's positioning in the TOP 10 of web search. A key-words researcher as a formal entity, is quite new, even though all key-words research is as old as web search and website content itself. A Key-word Researcher’s job is soon becoming a specialization with a multitude of tasks to undertake.

A key-word researcher's job includes

- Studying products and services
- Understanding competition and competitors in the market
- Writing key-word rich content for websites
- Researching for most preferred key-words
- Conducting feasibility studies to find out what key-word results in what websites
- Studying the meta-tags of TOP 10 websites in terms of the Titles, Key-words and website descriptions

An expert Key-word Researcher helps in evolving the correct keywords that would enable search engines to match your web pages. This means putting your website before your customers who are ready and willing to purchase your products and services.

What benefits do you draw, by availing the services of a Key-word Researcher?

- Directs more traffic to your website for 80 percent of online purchases originate from search on search engines.
- Provides your greater visibility, with your competitors falling behind
- Helps you in avoiding the possibility of "insider thinking" that is limiting yourself to the product and service alone, and not of their importance to the actual customer/client
- Stretches your firm's advertising budget, especially paying less for pay-per-click advertising campaigns that connect your bid prices to the most qualified customer base

Understanding that Key-word research is an absolute necessity for any successful Internet Marketing campaign, it is to be realized that a professional Key-word Researcher can conduct for you the most comprehensive key-word research, and ensure total online success.

http://www.contentwriterhyderabad.com

It appears corporate and industry have awakened to the relevance of Search Engine Optimization.

Within one day of launch of our offer of free SEO diagnosis reports for existing websites, there is a rush of IT firms, corporate and consultants requisitioning for free SEO diagnosis reports of their websites.

The free offer of diagnosis reports includes feedback on identifying broken links, link popularity, key word density, spider control through meta tags, site speed, spell check and SEO compatibility certification.

The problems of why a website is not ranking, and the needful solutions to see that the website ranks on popular search engines is also provided by the free SEO diagnosis report. The Expert Advice column mentions of steps that will be taken once the client/company avails our Packaged SEO services.

In this one day what we observed is that, a client/company which is desperate to better its search engine ranking will not stop at getting free SEO diagnosis report, it will move towards acting in concrete terms, and avails the services of SEO providing firms.

For details on our offer of free SEO diagnosis reports for your website/websites, and our Packaged SEO services for SMEs and big clients/companies log on to

http://risens.tripod.com/seo/

“Give us this day our daily bread" is probably the most perfectly constructed and useful sentence ever set down in the English language.”

English communication skills have become a must at workplace in India. Ask any average professional working with any sector of the economy, they will for sure comply with this fact. The demand for personnel with good English skills [speaking-listening-reading-writing] is evidently seen in IT industry.

Emerging to this challenge and requirement for personnel with strong English skills, instituions and firms have launched special English language programs. They primarily aim at equiping students with the right technical and English skills set, and thereby assuring their work with technology firms and in adequately meeting the language needs of the workplace.

An issue of concern is that, the course content or curriculum that goes into preparing the students for workplace English is diverse, and many a time mis-oriented, with the end-result being not serving the purpose for what it was meant.

A major blunder often committed is the setting of all personnel on equal footing, without least concern for assessment of their general and technical background, work expectations, work groups and work culture. Even the corporate/companies that started in-house English training courses for their personnel are not free of this mistake.

What training institutions also fail to understand is the need to work backwards, by focusing on the actual workplace language experiences and usage of personnel, and thereby structure a need-based and need-catering workplace English curriculum.

SANJAY NANNAPARAJU
English Enrichment Programs for Corporate/Industry Personnel
[Ramesh Institute of Spoken English, Hyderabad.INDIA]

http://www.spokenenglishhyderabad.com

Firms have routine ways in choosing writers to write copy for websites, pdfs, white papers, advt copy, or any promotional materials. One prominent criteria adopted in choosing writers is the price at which their writing comes. Seldom is the writers’ portfolio, or their ability to present clearly the product or service to the prospective customer, taken into consideration.

One thing is for sure, clarity in copy reduces the effort required of potential clients to make a purchase decision. But, in order to ensure that the sales copy achieves this purpose, the following questions need to be duly considered and answered.

AOL has started its operations in India in a big way, which coincides timely with Diwali and Christmas celebrations.

AOL.in's offer of Mail services is indeed a gift to every Indian. Its choice of features, esp the mail-with-news convergence, unlimited mail storage, and provision to have customized mail is wonderful.

Thanks-a-ton to AOL

Sanjay Nannaparaju
www.contentwriterhyderabad.com

Are you an SEO expert?

Are you interested in posting your messages online, for greater visibility?

Do you want more customers/clients to avail your SEO services?

Then, just start sending messages to my mail ID, to be moderated and posted at India's tremendously rated SEO blog - http://seoindia.blog.com

Sanjay Nannaparaju
sanjay8899@aol.in

With the Indian economy bubbling with riches as never before, the search for quality personnel to sustain the same has become the immediate need of every corporate. But, how far the corporate can get the right-skilled personnel especially those with good soft skills is a matter of debate.

A number of firms have sprung-up in all metros of India, rather overnight claiming to be sound trainers of soft skills. Whether these highly fee'd soft skills programs for corporate employees, students and individual entrepreneurs are meeting the expectations of the target audience is again a matter of discussion.

When a Lawyer Falls in Love
By Amrita Suresh

Publisher: Radiance Publications, Hyderabad
Release: 20th October, 2007
ISBN: 978 - 81- 7525 - 901 - 0

Amrita Suresh's "When a Lawyer Falls in Love" is an exquisite piece of hilarious fiction that reflects originality in experience, and truthfulness in expression, to unravel the intricacies that lie beneath human thought and action.