MacroMedia Digital announces single largest investment in digital printing in India to install HP Scitex printing solution

India's leading digital printing company, MacroMedia Digital (MMD), announces its single largest investment in the digital printing industry in India of Rs.10 crores to install and commission the latest HP Scitex digital printing solution - HP Scitex FB6700. Targeted at the Point of purchase (POP) and Point of Sale (POS) applications, the installation of the HP Scitex FB6700 in India is a milestone for the booming retail industry.

HP Scitex has enabled MacroMedia Digital to carve a niche for itself by becoming the first Indian company to have invested in the HP Scitex FB6700, the world's first fully automated digital press taking digital printing to the next level. The unique technology uses odour-free, environmentally-friendly water-based pigment inks.

Commenting on the announcement, Mr. Puneet Chadha, Country Manager - Commercial Sales Imaging & Printing Group, HP India, said "HP Scitex sets world class standards in digital printing and is committed to help MacroMedia Digital maintain its leadership position in the digital printing industry. We are proud that MacroMedia Digital believes in HP's solutions and sees us as a company that will help them expand their usiness."

MacroMedia Digital Imaging is one of the pioneers of wide format digital printing in India. It sets itself apart with cutting edge technology, personalised technical support and quality. The company has acquired 18 HP Scitex printers, including the recent addition of HP Scitex FB6700. Today,
MacroMedia has the largest installed capacity in India.

Speaking on the partnership, Mr. Naresh Kumar, Managing Director, MacroMedia Digital Imaging Pvt. Ltd. said, "Our tradition of installing only HP Scitex printing solutions speaks volumes about our partnership. Our association with HP has been invaluable in our growth and development as a leading
Digital Printing company in India with a competitive technology edge."

"The new HP Scitex FB6700 has facilitated cost-effectiveness with unbeatable quality and helped us explore new opportunities and potential markets such as retail. This phenomenal partnership with HP is getting stronger by the
day and the mutual support is poised to continue," Mr.Kumar added.

HP India has been the market leader in the large format printer category with a 74% market share, according to the IDC Q2, 2006 report.

Regards,
Kumar Thirumal.