South America

Businesses initially spend a lot on getting visibility. This is usually called branding. Different approaches are adhered with, to achieve brand presence in the market. If SMEs resort to Direct marketing, the corporate trigger off by large-scale advertisements. Approaches are different, but the objective is the same - build a stable and strong brand in the market.

Satyam Computers, the leading global IT services company, Wednesday announced the launch of a 4,500-square-foot development centre at Sao Paulo, its largest facility in South America.
The centre's inauguration coincided with Satyam's hosting of the First Latin American Geosourcing Forum.

The new center will serve as the organisation's South American headquarters, said Gary Teelucksingh, leader of the company's initiatives in the Americas. Moreover, it marks the first of several key investments Satyam is making in the continent. Its plans for another substantial center in Brazil are already under way.