The Facts On Search Engine Optimization

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The Facts On
Search Engine Optimization

Almost every SEO
professional has a different opinion on how to perform effective SEO, but unless
you know what the basic functions of SEO are your site may be missing important
elements that could affect its overall ranking. The perfect SEO plan uses
all of the visible and behind the page (HTML code) elements to build a Meta
content driven map for the search engine robots to use in crawling and indexing
your site. Making your site easy to crawl and understand for the search engines
will be the difference between getting your site ranked well and getting poorly
ranked, or in some cases not ranked at all! So what are the basic elements
your site should have to ensure it is crawled and indexed?  The use
of DHTML or flash roll over buttons and drop down menus should be a priority on
your “do not do list”.  

 A few years
ago if your site didn’t have drop down navigation menus or flashy looking roll
over menu buttons then your site just wasn’t cool. Lets forget that from an SEO
stand point alone that both DHTML and flash roll over buttons and drop down
menus are ranking killers… most people just find them complicated to use or in
some cases even confusing. Another big do not do are frames pages. If your site
has a frame page as its home page, then you can forget about getting any top
search engine placement.  Besides the SEO affects, the use of frames pages
cause problems with printing, bookmarks and even when emailing a link from a
frames page. The best course of action for SEO and ease of use is to use
“includes”.

 Your Meta structure
should contain: title, description, keywords, and robots.

Your Title tag should
be no longer than 70-90 characters and be a descriptive title of what the page
is about.

Avoid using stop words like; “and” “the” “of” and “a”. Your
Description tag should be unique for each page and be a summary of each of your
pages content as it relates to your site and should be no longer than 120
characters, and include a keyword or phrase.

 Your keywords
tag should reflect the content on your page with the first keyword being the
main focus of the page content. Use as few keywords as possible (7-10 per
page); many search engines consider the use of large amount of keywords to be
spamming. Your content should make use of keywords throughout your site
moderately. Create and make use of a robots.txt file.

  The robots.txt file
is an efficient method of telling the search engine robots which pages and
directories they shouldn’t crawl and index.

 Here is a
common example of a robots.txt file: