Good design practice effectively applied, results in innovative, meaningful, ergonomic and appropriate products. In addition, it can result in a highly marketable product with a lasting brand value. This principle has been demonstrated many times by design conscious firms.

The course Expo ID is a refresher course on the essentials of Innovative Product Design and Development. The course will inform the participants about the overall aspects of Industrial Design including Need Finding, Design Methodology, Innovation and Problem Solving, Product Graphics, Interaction Design, Product Ergonomics, Product Aesthetics, etc.

The course is scheduled to have lecture and discussion sessions in the morning followed by working on Product Design related creative problem solving sessions in the afternoon.

Design Project - hands-on sessions:

Participants will form groups and work on a specific product design project, with expert guidance from faculty members. On the last day of the workshop, these design solutions will be presented and discussed with many faculty members from IDC.

Course Contents /Lectures:

The following are the list of topics and speakers during the workshop:

• Product Ergonomics
  Prof. G G Ray
• Product Form and Creativity
  Prof. A G Rao
• What is Design and Innovation?
  Prof. K Munshi
• Aesthetics of Product Detailing and Innovation
  Prof. V P Bapat
• Product Graphics and Communication Graphics
  Prof. Ravi Poovaiah
• Product Interaction Design
  Prof. Ravi Poovaiah
• Product development as part of Corporate Strategy
  Prof. Athavankar
• Product Innovation
  Prof. B K Chakravarthy
• Product and Typography
  Prof. G V Sreekumar

Who will benefit?

The workshop is meant for all professionals involved in the design and the production of products in the industry, design consultancy services and marketing of products. This would include designers, engineers and others involved with Product Design, Product Development, Product Planning, Product Marketing, Production Engineering, Tool design, Product Graphic design, Interface Design and Product Styling.

Organisations would particularly benefit from the workshop by sending in a team of professionals to learn collectively from lectures, case studies, new methods and techniques and the theoretical aspects of design principles.

Registration:

The course fee for the workshop is Rs. 15,000. For participants from Educational Institutions, the fee is Rs. 7,500. This includes course material, lunch and refreshments for three days.

Participants can send a demand draft / cheque payable to "Registrar, IIT Bombay" along with the following details to

ExpoPDI Workshop Coordinator,
IDC, IIT, Powai,
Mumbai. 400 076
Phone:022 2576 7801
Please send the following details along with the registration fees:

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