Signages play an important role in directing and informing the public. Developments in new technology and processes in the recent years have thrown open alternatives that make signages increasingly more economically viable as well as aesthetic.

This workshop on signage design intends to throw light on these issues. With examples of the potentials and the actual applications of these technologies and processes, we expect to be able to demonstrate how signages can now be made more durable and their development time (the product-to-market run) shrunk.
The workshop (with its daily lectures, discussions and hands-on training) will have three major components:

• sessions outlining the issues of sign communication, symbol design, information structuring, directional navigation and signage trends across the decades - to allow the participants a brief grounding of the theoretical aspect of signages.
• followed by sessions dedicated to the practical issues of the manufacture and fabrication of signage systems. With players from the signage industry offering examples, from the ground, of applications of materials and processes made possible by the recent technologies.
• and each day's lectures and discussions on these subjects culminating with the experts and the participants working on an actual signage design problem.

The workshop will close with these design solutions being presented and discussed for feedback from signage experts from the industry and faculty members from the Industrial Design Centre (IDC), and the feedback recorded on video for future documentation on the Web.

Who will benefit?

The workshop is meant for all professionals involved in the design and production of signages. This will include graphic designers, product designers, architects, interior designers, engineers and manufacturers of signages. In short, the workshop should be of particular interest to those from the advertising industry, building industry, print industry, manufacturing industry and firms pursuing industrial design and architecture.Institutions teaching architecture and design as well as students and artists will also find the workshop as a useful refresher course. Organisations would particularly benefit from the workshop by sending in a team of professionals to learn collectively from real life case studies, new techniques and tips and the theoretical aspects of design principles.

Design Project - hands-on sessions:

Participants will form groups and work on a specific Communication Design project, with expert guidance from faculty members. On the last day of the workshop, these design solutions will be presented and discussed with faculty members from IDC.

Course Contents /Lectures:

The following are the list of topics and speakers during the workshop:

• Design Methodology
• Symbols and Signages
• Visual Ergonomics
• Materials and Specifications
• Typography for Signage
• Case studies in Signage design

Agenda

1st Day:

• Communication, Identity and Signage Prof. Ravi Poovaiah
• Typography and Signage Prof. G V Sreekumar
• Case Study - Corporate Identity, Signage and Retail Design Programmes Prof Ravi Poovaiah
• Afternoon Workshop - Design of Corporate Identity

2nd Day:

• Design of Graphic Symbols Prof. Ravi Poovaiah
• Human Factors in Signage Systems Prof. N Sadhu
• Corporate Communications Sri Sudarshan Dheer
• Information Structuring and Wayfinding Prof. Ravi Poovaiah
• Afternoon Workshop - Design of Directional Signage System

3rd Day:

• Environmental Design Dr. Ajanta Sen
• Materials and Process Prof. V P Bapat
• Engineering and Aesthetics of Signages Sri Kishore Babu
• Technology of Signages to be announced ....
• Afternoon Workshop - Materials, Process and Detailing and Final presentations and feedback

Faculty:

The workshop will include sessions by the faculty of the Industrial Design Centre (IDC) at IIT Bombay:

• Prof. Ravi Poovaiah
• Prof V P Bapat
• Prof. N Sadhu
• Prof. Sreekumar
• Dr. Ajanta Sen

Apart from this, professionals from the field of Signage Design in India will be conducting sessions with the participants in this workshop. K Kishore Babu, CEO, Composite Technologies Sudarshan Dheer, Graphic Designer, Dheer Consultants

Registration:

The course fee for the workshop is Rs. 12,000. For participants from Educational Institutions, the fee is Rs. 6,000. This includes course material, lunch and refreshments for three days.
Participants can send a demand draft / cheque payable to "Registrar, IIT Bombay" along with the following details to
ExpoCD Workshop Coordinator,
IDC, IIT, Powai,
Mumbai- 400 076
Phone:022 2576 7801
Please send the following details along with the registration fees: Name:
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