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Workshop for Emerging Companies

18/06/2008 - 10:00
18/06/2008 - 13:30
Asia/Calcutta

As part of NASSCOM’s Emerging Companies Forum – Marketing, we take pleasure in inviting you to attend the session on “Taking Off Into The Next Orbit” on 18th June 2008.

Your company may have successfully passed through its struggle to establish and survive. The next phase should be sustainable growth. Yet the challenges of the growth phase are quite different from those you just overcame, in the survival phase.

Several fundamental questions need to be asked now:

  • What is really your constraint?

  • How should you think about the market?

  • How should you design your organization?

This workshop draws your attention to these issues and engages in a dialogue with you, on how best you can take off into the next orbit – the orbit of growth. The aim is to draw upon the collective wisdom of the participants, as well as to share best practices seen in other companies and contexts.

Program


Time

Activity

1000 - 1015 hrs

Registrations

1015 -1030 hrs

Introductions

1030 - 1130 hrs

Theme Presentations : The Path to
Growth

  • Identifying constraints

  • Thinking about the market

  • Strategic Choices : Vertical Focus or horizontal spread

  • Management processes for scaling

  • Alliances & Partnerships

  • What to measure, when

  • Designing the organization for the future

1130 - 1215 hrs

Participants Group Work : Identifying common
issues

1215 - 1330 hrs

Discussion of identified areas, led by facilitator

1330 hrs onwards

Lunch

 

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