Do your email campaigns suck? Here’s how you can make them tick

If you have tried email marketing and have found no good results,
don’t get disheartened. Don’t dismiss it immediately thinking that
email marketing does not work. It does work wonders, if done properly.

For your campaign success, check if the following are intact before you roll out your next email campaign:

Is your email list healthy?

In
the email marketing arena, 40 percent of the campaign’s response is
attributed to the email marketing list. Before you execute a campaign, ensure
that all the records in your list are active, targeted, permission
based and up-to-date. Those who overlook this vital aspect of email
marketing hardly reap good results. So, spend considerable time and
budget on your email list management.

Are you offers of true value to your subscribers?

The
second 40 percent of the email campaign’s response is ascribed to the
campaign offer. Don’t just push what you want to sell that season
through the campaign. Ensure that you give your subscribers what is
relevant and valuable. By doing so, you can get astounding response,
referrals and more subscribers.

How much are you spending on your creative?

20
percent of any email campaign’s response is assigned to the creative.
Spending less or more than 20 percent of your resources on your
creative will not generate the expected ROI. Don’t treat email the same
as the print channel. Remember, the focus of your email campaign not to
impress people with your creative.

more about this email marketing article 

Make your Email Campaign successful by email marketing lists