PRESENTS

Winning Edge Knowledge Series

Digital Marketing & New Media Summit

Intercontinental - The Grand, Sahar Airport Road, Mumbai
11th & 12th December, 2007

This is a two-day event that looks at this subject from all angles, to help you to create your media and business strategy. The summit includes innovative formats, including a 'Consumers Panel Discussion.' The panel of speakers are drawn from globally acknowledged experts and industry leaders in their respective fields.

A Summit that takes a 360-degree approach to New Media, with a confluence of international and Indian experts, as well as consumers.

This Summit is a must-attend for:

• Marketers, brand managers and business owners - Leverage New Media for brand building and business development. Get the perspective from
  consumers as well as global experts.

• Advertising and PR professionals - Help your clients achieve their goals,
  optimize budgets and create effective campaigns through New Media and technology. See the best in creativity and use of media.

• New Media entrepreneurs - Grow your business by hearing key insights on funding, going global and successful models.

How the Winning Edge Knowledge Series Digital Marketing and New Media Summit is unique:

• Speakers panel drawn from international and Indian experts
• Consumers' panel discussion for true insights into this space
• Supported by Global Marketing Network, UK
• 360 degree approach to New Media - consumers, marketing, creativity, media and business.

Partial List of Speakers:

• Suresh Reddy, Chairman, Ybrant.
• Debadutta Upadhyaya and Gulshan Verma, Yahoo! India
• Benoit Pecqueur - CEO, AdDynamix
• Sunil Nair, CEO, Nautanki.tv
• Vijay Kancharla - CEO, Ybrant Technologies & VoloMP
• Bradley Cohen - CEO, MediosOne
• Jacob Nizri - CEO, Oridian
• Suhasini Kirloskar, Publisher, Winning Edge Magazine
• Darrell Kofkin, CEO, Global Marketing Network
• Kiran Datar, CEO, WebEx Communications India
• Manish Agarwal, VP, Rediff.com

Session Outline:

• Consumers Group Discussions: Hear from five key demographic groups what they consume digitally and how.what they love and hate about New Media?

• Digital Publishers Forum: Learn about the latest trends in creation of
  digital content, like online communities, gaming, online video, rich media.

• Digital Marketing Forum: Learn about the latest trends in web publishing,
  search marketing, online communities, gaming, online video, mobile marketing and much more.

• Business Growth for New Media companies: Share success stories, hear the VC perspective, get the perspective for going global.
• Showcase campaigns: See how new technology and media has been leveraged to create winning campaigns. The best in strategy, creativity and execution, and campaigns that have really worked.

Consumer Panel Knowledge Partner: Ormax http://www.ormaxworld.com

Event Supported by: Global Marketing Network http://www.gmnhome.com

Ad Astra Media regularly organizes seminars and workshops under the
Winning Edge Knowledge Series banner. We have completed a series of
four workshops in four different cities, including one series on 'Digital Marketing'. We regularly publish global trends on Digital Marketing in Winning Edge Magazine.

For Delegate Registration:

Early bird discount of Rs. 1500 for registrations before 30th November.
Registration before 30th November: Rs. 6500

Registration after 30th November : Rs. 8000

Register online

or email to sales@adastra.in
Pay by cheque in the name of Ad Astra Media and send by courier to:


Ad Astra Media, EBS, 104 Hillside, S. No. 1, Baner Road, Pune 411045.
Tel: 020 40788536.

Or pay online using credit card.

For sponsor or speaker opportunities: Contact Pratik Lalwani
pratik@adastra.in

Why New Media?

Technology has had a tremendous impact on the way in which people consume media. The new age consumer uses technology in her quest for
information, entertainment and even relationships. While doing this, she needs to be in the driver's seat, finding exactly what is of interest to her, and based on her own convenience. She uses a number of different platforms, including the Internet, mobile phones, audio devices and video games to fulfill these needs.

A marketer or advertiser today just cannot afford to think only in terms of print or TV - there is a need to integrate a Web 2.0 presence, online advertising, social networking, mobile telephony, in-game advertising, online video and many other elements, to create campaigns that speak to the consumers of today. With so much happening, how do you decide :

• Where to allocate your spend?

• How do you measure the effectiveness of campaigns that use these new media options?
• What are consumers really thinking?
• What are the trends and what is the future going to be like?