Digital Marketing Conference 2007

While online marketing is a part of mainstream marketing activity in the more developed markets, in India it is still in the teething stage. Lack of awareness of the potential of internet, spread of its use in India, low awareness of how internet marketing works and a general unwillingness to "try new things" accounts for the low level of online marketing activity in India. However, in the last two years, online marketing has seen a steep growth and seem to be gathering critical mass.

Given the criticality of internet as an emerging medium and the opportunities it offers for marketing, the Internet and Mobile Association convenes this conference with the aim of providing a common platform to advertisers, agencies, online publishers and other stakeholders to collectively drive home the importance of online marketing.

The entire conference is formatted in form of panel discussion key aspects of connecting with the consumer. The effort here is not to bedazzle the advertisers with attractive case studies, but to encourage a healthy debate among the panels and among the participants with the panelist so that at the end of the day there is a mature and nuanced understanding of how much or how little the internet can do for your business.

Inaugural Session: What is and what can be?

Panel Discussion 1: Digital Marketing: How effective is it?

Panel Discussion 2: Creativity: Is it an impediment on the digital medium?

Panel Discussion 3: Brand Building: How far can digital medium take you?

Panel Discussion 4: Promotional Marketing: Is digital medium breeding ground of new ideas?

To Read More about the event and for the registration form please visit http://iamai.in/online_marketing_mailer/latest_agenda.htm

Conference would be a meeting ground of senior marketing executives, senior managers of advertising agencies, portals and online marketing companies

Delegate fees: Rs.3500/- per person

Group Discounts:
2 - 4 Paid Delegates: 10% Discounts
5 or More Paid Delegates: 20% Discounts

Regards,
Kumar Thirumal.