Corporate Blogging-A Success Sutra

The most beautiful thing about a blog is the transparency of channels...if you have something to say...u can say that on the blog itself...and get a response from the author to your query/feedback...

This feature has prompted several major corporates to set up Corporate Blogs to reflect the organisational ideologies, products, services, as also newer projects and ventures and use these blogs as marketing tools.Exchange of ideas right on the blogs helps connect with the target markets, as also take into account their feedback and establish an understanding with the readers.These have dual advantages...Internal tools-They help organisations connect even with their own employees and act as forums which stimulate positive as well as negative feedback on the issues discussed ........External tools-Helps generate web traffic on an organisation's domain, and helps create newer business opportunities, by increasing visibility.

Corporate Blogging is not only a marketing tool...but i would say that it is a genuine research tool as well....hours of research goes into product design and development-brainstorming to achieve desired outcomes.At times the simplest solutions are available in the immediate environments itself...blogs just help these thoughts to come out in the open.

Corporate Blogs help responses to customers as well as employees build greater organisational trust and integrity which are the essential success sutras for any organisation.
In this context, one blog i ardently admire and regularly follow is that of Rita Sully, Corporate Social Responsibility Manager, Hewlett Packard, Asia Region..hpcommunity blog..makes interesting reading and as i said earlier, generates a real feel good environment for the organisation...

Trackbacking, which notifies a blogger that another blog has been written and RSS feeds which tell a subscriber when a new article/comment is posted on a blog , have changed the entire face of product promotion on the web..

The tools have emerged....the dialogues initiated.... and with time, as people shed their reservations and start interacting on the blog posts, results will be visible......just wait and watch..