Adjusting your style of communication to the medium of electronic mail

Email marketing
Adjusting your style of communication to the medium of electronic mail

Electronic mail, being a new medium of communication, also demands a new communication style. It is unwise to scribble an “epistle” on a software platform.
Don’t write a gothic novel over an email

Write short and clear emails. Pack the first one or two sentences with the information you want to convey in a clear language. The customer is then likely to act if the choice is clear. If the customer has to figure out the message conveyed by the mail, he is less likely to act. If you have multiple messages to convey, put them in points. Keep these points in mind:

* Use standard capitalization
* Use active voice
* Leave lines between paragraphs
* Don’t use fancy fonts
* Don’t use all caps

Demarcate formal and informal situation
Read the situation before writing the mail. It is better not too sound too formal or informal to your customers. Be it formal or informal mails rectify the grammar errors before clicking ‘send’. Avoid smilies, abbreviations and chat-argots in formal mails.
Use informative subject line
Always write informative subject lines that appeals to the scanning eyes of the customer, in order to be read among the zillion mails.
Avoid attachments

Many customers are unwilling to open attachments because of the time taken to download them. Therefore write a brief about what you want to convey and embed a link that leads your recipient to your website where they can find more information.
Be professional

Be a quick replier in order displaying your professionalism and politeness. If your customer sends you a help request, which you are unable to meet now, send a polite regret.

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